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Systems Engineer
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How To Defend Against a Lower Price
04/19/2011 | strategy, sales, marketing, advice, competition

Let’s suppose that your product is virtually identical to that of your main competitor.  Your competitor drops his price.  There’s no way to match his price without losing money.  How do you keep your price high, and still compete? The typical approach in this situation is to emphasize a feature that the competitor’s product doesn’t possess and make that feature a “must have” that will command a premium price (e.g. the iPhones’s ease of use.)  But we’ve already said that the two products are virtually identical So, are...

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Worked for WMS from 2005 - 2009. Company was great at first (they make all sorts of pie in the sky promises) but the lack of organization, direction and the astoundingly high turnover rate make it impossible to for any developer to get any real work done.
Developer - 06/10/2010 - Wms Gaming -
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